CAPTURING THE VOICE OF THE CUSTOMER THROUGH TEXT AND SPEECH ANALYTICS
Customer voice is more important than ever.
This paper aims to highlight why text and speech analytics technologies play some role in capturing the voice of the customer. VoC programs provide an organization with an understanding of customer needs and expectations of their product and service. Based on these insights, they can proactively serve them with the desired quality and improve the customer experience.
Leveraging text and speech analytics technologies from a single platform has several benefits including:
- Optimizing the customer experience
- Improving service quality
- Minimize OpEx and optimize costs
- Identify new up-sell and cross-sell opportunities opportunities
- Maintain customer base